While Running your own business is empowering, it can also be a huge stress! To succeed in the modern market you need to use every resource you have – including your social media.
Social media has become the number one way of marketing your business: it’s fast, easy, and best part it’s free! So today is all about the #hashtag.
Hashtags are your number one resource for finding your community on any social media. It allows you to reach demographics that you never even new were out there. And also gives you a deeper connection with your consumers to better understand there needs and wants. Hashtags are a way of categorizing your photographs so they are grouped together. This means you can look for things really easily.
If you’re a small business owner and you want to connect with and find other small business owner you might use the following hashtags:
#yycsmallbusiness #smallbiz #SMEs
Remember to always do your research! I find when creating hashtags I look at similar businesses and see what they are using. You be surprised on how many clients or customers you can find by using these simple captions.
On a file note, while Hashtags are a great way to increase your exposure on social media, make sure you don’t fall into the trap of simply putting in as many as possible into your posts. It’s important to carefully choose the most relevant hashtags that allows you to reach your consumer.
TIP: create a note on your phone with the hashtags you use most often and save it. That way you don’t have to wrack your brains trying to remember all the hashtags and you can simply copy and paste them into the description box or comment below your photo.
Andy Fischer / Owner & Brand Stylist, Pretty Avenue Design