Blogs and Google: A True Love Story

Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…

How To Sell on Social Media

Building your empire is hard work, and now you have to stay on top of all of your social media accounts?! I know! I know you’re busy! I recommend being active on only a couple media at a time. If Pinterest and Instagram are your favourites, then stick to them. Make sure they make sense…

MEET ME MONDAY – GRETA JANE PAPER CO.

Melanie – Greta Jane Paper Co. What do you make / sell? Tell us about yo’ self. Greta Jane Paper Co. is a one woman operation based out of Calgary, Canada. I sell cards and prints that are fundamentally adorable, but really blur the line between funny and inappropriate. My dream is to take over…

The ‘E’ Word

Let’s talk about everybody’s least favourite word: Exposure. If you’re a maker like myself, you might find you’ve come to detest the word exposure, because it seems to be a simile for “give me free stuff.”  After a certain point, being asked for goods and services in exchange for exposure becomes tiring – particularly when…

MEET ME MONDAY – SHIFT PSYCHOLOGICAL

Lindsay – Shift Psychological   What do you make / sell? Tell us about yo’ self. I am a psychologist working at Shift Psychological, a psychology practice that is focused on reducing stigma and providing the type of therapy that we would want to receive ourselves. Shift was founded by Andrea McTague in Edmonton and…

When and How to Say No as a Small Business Owner

“No.” The most dreaded word that we small biz owners hate to use. Why? Because it says no to money, no to exposure and generally makes the person on the receiving end unhappy. But what happens when saying yes too many times starts to take its toll on us? Making us unhappy in the end? Last…

MEET ME MONDAY – BOSTON CREATIVE CO.

Elena – Boston Creative Co. What do you make / sell? Tell us about yo’ self. I am a mama of two little boys, family photographer and artist. I woodburn (a technique using a hot metal point that burns the wood), illustrate and paint all things cute and delightful. My dream is to make people happy…

YYC Girl Gang Hang: April Happy Hour Edition

Hey gang!  I’m Bree… the face behind the camera at Breeze Photography. I’ve been following YYC Girl Gang on the ‘gram ever since moving back to Calgary from Victoria two years ago. This is the first time I have been able to attend an event and it definitely won’t be my last. It felt like…

How to deal with negative comments online

Your company receives a negative review or comment on social media, it’s an ugly feeling, we know. But don’t let your emotions take the wheel on this, there’s a simple formula for diffusing and dealing with negativity online. Here’s six simple steps to dealing with negative comments: Read carefully: read the post carefully and ask yourself…