Blogs and Google: A True Love Story

Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…

The ‘E’ Word

Let’s talk about everybody’s least favourite word: Exposure. If you’re a maker like myself, you might find you’ve come to detest the word exposure, because it seems to be a simile for “give me free stuff.”  After a certain point, being asked for goods and services in exchange for exposure becomes tiring – particularly when…

10 Tips When Starting a Blog

So you want to start a blog, but you don’t know where to start. It’s true that everyone and their dog has a blog, but how do you push your blog out of the clusterfuck of other fashion/fitness/lifestyle blogs? I’m no expert by any means; I’ve been running FranklyRay.com for over two years now, but…

Social Media Safety and Responsibility for Professionals

Social media has thrust our lives and businesses into somewhat uncharted territory, in the sense that there’s not really a line between personal and professional anymore, since everything you do online so accessible. Further to that notion, practicing safety and responsibility online will save you from both personal and PR disasters (and potentially legal trouble…

4 Things That Will Change Your Project/Time Management Game

“The key is in not spending time, but in investing it.” – Stephen R. Covey Owning your own biz means that it is likely you wear many hats. Some of these hats are #chicAF- think Instagram/meeting Clients, and some not so much- ummm taxes anyone? How do you wear all the hats on your head at once,…

BLOG RULES!

May I explain this double entendre: blog rules (guidelines, do’s and don’ts, conditions) vs. blog rules (rocks, awesome, mind blowing). Running a blog is a terrifying undertaking. You have the opportunity to engage and influence the world with your ideas, ambitions and thoughts, but at the same time, this influence can be detrimental to your…

Hashing Out the Hashtag

While Running your own business is empowering, it can also be a huge stress! To succeed in the modern market you need to use every resource you have – including your social media. Social media has become the number one way of marketing your business:  it’s fast, easy, and best part it’s free! So today is all about…

BE AUTHENTIC, OR INSTAGRAM JUST MIGHT SHUT YOU DOWN

This post was originally published on www.botcommunications.com on February 16, 2016. Reposted with permission.   Photo: Natalie Westerbeek One of the number one questions people ask me in my workshop is: “how do I get more instagram followers?” I get it, we all have moments where we imagine what it must be like for a Kardashian…

Why You and Your Business Should Care About SEO – PART ONE

  It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…