How Improving Your Spelling and Grammar Can Boost Your Business

In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…

5 Questions to Niche your Target Market

Cover photo courtesy of @aiynajane / @ashleylnesbitt / janelladelbella on instagram Target audience, target market. These words get tossed around daily in the world of small biz, but what do they really mean and how the hell do you find them – let alone market to them? tar·get mar·ket noun a particular group of consumers…

A COLOR STORY // BEST NEW PHOTO EDITING APP

This post was originally published on February 25, 2016 on http://www.botcommunications.com and has been reposted with permission. As a photographer and avid instagrammer (is that a word yet?) I’m always on the hunt for the best photo editing apps. I started with VSCO, and then jumped to Priime and now there’s a new kid on the…

Sustaining Your Creative Flow

  Whether you’re a small business owner, an entrepreneur, a craftswoman, or an artist, we all have one thing in common – we are creatives. We are called to create, and compelled to bring new and exciting things into the world. We honour that invitation from the universe to tell our story and share our…

Marketing and Building Connections

  “Our business is based on building connections. Kemistry604 started with friendship, and we often find ourselves saying ‘Where would we be if we didn’t have each other?’.We recognize the importance of positive relationships, and for this reason, we continue to make it a top priority while moving forward as a company. — Here are a few…

Surviving Your First Pipe and Drape Show

Congratulations! You’ve been accepted into your first pipe and drape show! Or maybe you’ve taken the plunge and applied to participate! Either way – congratulations! What do I mean when I say “pipe and drape” show?  I’m talking about BIG craft fairs. The one’s with the black curtains between every booth. Image from www.ultimaterentalservices.com These shows…

Letting Go: Getting Started Selling Your Art

This was originally posted by Jillian Logee at www.logeephotography.com on Jan 13, 2016. All text and images copyright Logee Photography.  All rights reserved.  (Image from www.logeephotography.com) On a near weekly basis, someone I know will tell me about something they made. Be it a handmade jewelry box, their own beauty products, or their first few…

January YYC Girl Gang Hang

On the moning of the second ever #YYCGirlGangHang, I finally got my act together and wrapped up editing the photos from the first hang last month! It was fun reminiscing again on that evening — such a fun night of drankin’ yummy Monogram bevvies and meeting local boss babes! I don’t know about the rest of…

TIPS ON HOW TO GET THE MEDIA’S ATTENTION

You’ve worked hard to build your business and now you want to show the world (or at least Calgary) who you are and what you do; or maybe you have an awesome new project that you think deserves some media attention but you’re not sure how to pitch your event or story. My name is…