Blogs and Google: A True Love Story

Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…

How To Sell on Social Media

Building your empire is hard work, and now you have to stay on top of all of your social media accounts?! I know! I know you’re busy! I recommend being active on only a couple media at a time. If Pinterest and Instagram are your favourites, then stick to them. Make sure they make sense…

The ‘E’ Word

Let’s talk about everybody’s least favourite word: Exposure. If you’re a maker like myself, you might find you’ve come to detest the word exposure, because it seems to be a simile for “give me free stuff.”  After a certain point, being asked for goods and services in exchange for exposure becomes tiring – particularly when…

How to deal with negative comments online

Your company receives a negative review or comment on social media, it’s an ugly feeling, we know. But don’t let your emotions take the wheel on this, there’s a simple formula for diffusing and dealing with negativity online. Here’s six simple steps to dealing with negative comments: Read carefully: read the post carefully and ask yourself…

Avoid These Rookie Social Media Mistakes

Gone are the days of convincing business owners that social media marketing is a good option for them—it’s a given. Your business should have a presence online, but being on social media won’t do your business any good if you’re not doing it right. Here’s some common rookie mistakes to avoid with your company’s social media…

10 Tips When Starting a Blog

So you want to start a blog, but you don’t know where to start. It’s true that everyone and their dog has a blog, but how do you push your blog out of the clusterfuck of other fashion/fitness/lifestyle blogs? I’m no expert by any means; I’ve been running FranklyRay.com for over two years now, but…

Stronger than Hate – Social Media and Cyberbullying

Does anyone else remember that time when Facebook (at least I think it was Facebook) allowed you to send anonymous messages to people? My memory is vague but I remember there was a either a pink female symbol or blue male symbol next to the message and no rules or restrictions.   That is what…

Social Media Safety and Responsibility for Professionals

Social media has thrust our lives and businesses into somewhat uncharted territory, in the sense that there’s not really a line between personal and professional anymore, since everything you do online so accessible. Further to that notion, practicing safety and responsibility online will save you from both personal and PR disasters (and potentially legal trouble…

BLOG RULES!

May I explain this double entendre: blog rules (guidelines, do’s and don’ts, conditions) vs. blog rules (rocks, awesome, mind blowing). Running a blog is a terrifying undertaking. You have the opportunity to engage and influence the world with your ideas, ambitions and thoughts, but at the same time, this influence can be detrimental to your…

Hashing Out the Hashtag

While Running your own business is empowering, it can also be a huge stress! To succeed in the modern market you need to use every resource you have – including your social media. Social media has become the number one way of marketing your business:  it’s fast, easy, and best part it’s free! So today is all about…