The Art & Etiquette Behind Reposting

I think a lot of us boss babes can agree that social media platforms are a massive contribution to our success. We strive to stay relevant, connect with our followers and maintain a cohesive instagram feed. We make every effort to execute the perfect flat lay, find the best light in our homes and hoard…

BE AUTHENTIC, OR INSTAGRAM JUST MIGHT SHUT YOU DOWN

This post was originally published on www.botcommunications.com on February 16, 2016. Reposted with permission.   Photo: Natalie Westerbeek One of the number one questions people ask me in my workshop is: “how do I get more instagram followers?” I get it, we all have moments where we imagine what it must be like for a Kardashian…

Why You and Your Business Should Care About SEO – PART ONE

  It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…

How Improving Your Spelling and Grammar Can Boost Your Business

In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…

A COLOR STORY // BEST NEW PHOTO EDITING APP

This post was originally published on February 25, 2016 on http://www.botcommunications.com and has been reposted with permission. As a photographer and avid instagrammer (is that a word yet?) I’m always on the hunt for the best photo editing apps. I started with VSCO, and then jumped to Priime and now there’s a new kid on the…