Blogs and Google: A True Love Story

Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…

Avoid These Rookie Social Media Mistakes

Gone are the days of convincing business owners that social media marketing is a good option for them—it’s a given. Your business should have a presence online, but being on social media won’t do your business any good if you’re not doing it right. Here’s some common rookie mistakes to avoid with your company’s social media…

Social Media Safety and Responsibility for Professionals

Social media has thrust our lives and businesses into somewhat uncharted territory, in the sense that there’s not really a line between personal and professional anymore, since everything you do online so accessible. Further to that notion, practicing safety and responsibility online will save you from both personal and PR disasters (and potentially legal trouble…

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