Building An Authentic Brand Following

New Year, new sales strategy! Right? Well, not exactly. Small businesses are notorious for getting caught up in their short-term ROI, because long-term planning tends to be a nice to have, not a need to have. However, if you want your business to last longer than a few nasty winters in Calgary, you’re going to…

Social Media No-No’s: Tips Even Experts Can Use

When it comes to utilizing the power of social media for marketing your business, there are plenty of rewards to reap, but if you’re making some common mistakes, you’re missing out. Here’s some tips for what you definitely shouldn’t be doing on social media.