When we first read about Girl Gotch we had to giggle. Their company is brilliant. Girl Gotch is all about making undies that don’t drive you crazy all day. Katie is the boss babe behind the company that saves one tush at a time. She creates a lines of eco-friendly comfy underwear and is based out of YYC. Take a look!

What do you make / sell? Tell us about yo’ self.
Here at Girl Gotch, be believe that life is too short for wedgies. Girls don’t have time for shifty undies, so we took it upon ourselves to solve the problem. Our line of underwear for girls is crafted with the finest organic cotton, and utilizes sensory-sympathetic features such as flat-lock seams and comfy waistbands. We are an eco-friendly brand that cares about comfort and aspires to save the world, one tush at a time. We are Girl Gotch.

How long have you had your business?

How did you get started?
Closeted hippy, wistful wrangler of chickens, and professed fancy-pants, Katie abides in Calgary with her family where she obsesses over urban farming and clean living. With a propensity for collecting cool stuff, Katie is on-point with her eye for fashion and like a ninja when it comes to spotting the latest trends. With a leap and a prayer, she ditched the 9-5 and joined in on the real fun. From trend-spotter to trend-setter, Katie has made a mark with her line of splashy, funky, and darling girls underwear line.

Who or what inspires your work?
There is so much inspiration:
From the moms I talk to weekly who finally find our underwear and the stress and anxiety of getting dressed disappears.
To their daughters who are doing cool things in life and really ace the whole Being Confident thing.
To the charities we work with to keep stocked with NEW underwear. Did you know it the second most requested item behind food!?
To our manufacturing partners, who are blazing the trail for small sustainable brands like Girl Gotch to know #whomadeyourclothes and to really see the difference they are making in the lives of all workers.
To all the work from home moms that I rely on to motivate me, to dream with me, and to get sh*t done.

What do you dream for your business in the future?
Growth – huge growth across NA both in our retail exposure and in our product line up.
2017 will be a huge year for our little brand

What’s your favourite social media platform and why?
For business, Facebook is where its at – my raving fans live here, connect with us here and I use messenger over email to chat with them.
Personally IG is so much fun, and everybody is joining in. My nightly ritual involves rolling through Stories its such a great way for businesses to really give the behind the scenes and show the owner of the business in all her glory (or not most days…)

How do you pick yourself up when things go wrong?

Wine! Lots of wine 🙂

What’s one thing no one knows about you? Give us an interesting fact!
There are four people in our house and only 1 of us wears underwear.

If you could have any super power what would it be?
Time. Don’t we all just need a few extra hours in the day.

It sounds cliche but I really believe that we are saving the world, one comfortable tush at a time.

Be Covered. Be Confident. Be You.

What are your social media handles?

Where can we find your stuff?
Pre-Buy our new organic line Bloom through Alberta BoostR until November 21st (available January 2017)
In select children’s boutique clothing stores across Canada & the US.

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