Do you want to improve your iPhone or smartphone photography, but need some simple and easy tips? Do you want to know how to slay your Instagram game with better photos? Well, today I got y’all covered with 7 ways you can improve your iPhone or Smartphone photography! Something all girl bosses have to understand…
U.S.P. Wtf is that? I’ll tell you: It’s your Unique Selling Point and it’s hella important. U – Unique S – Selling P – Point It sounds big and scary, but it’s actually quite simple. It’s what makes you you, and what makes your company different from your competition. It’s what sets you apart. Photo by…
With ever-changing algorithms and intangible tech forces at play, business owners are coming to us confused at why posting content on a regular basis just isn’t enough anymore. The game has changed, and it will change again. But we work tirelessly to crack the codes of exactly what works, how to reach valuable conversions and…
First, let’s address the question what is SEO? SEO, or Search Engine Optimization is a strategy in which you try to rank your website high in the search engine results pages (or SERPs). There are over 1 billion websites published though, so how do you ensure yours stands out? Let’s take a high-level look at 5 areas you can improve…
Starting your own business can be intimidating but having a partner by your side can make the challenges a lot easier to face, and the successes sweeter to celebrate. The key is to find the right partner for you, and to be mindful of keeping it a productive and healthy partnership first and foremost. Different personalities, dynamics, and the day…
With the latest YYC Girl Gang Hang just around the corner, we thought it was time to refresh your networking skills with 5 tips for networking like a BOSS! 1.) Remember your business cards! It sounds obvious, but remember to bring extra cards to a networking event! There’s nothing worse than having to write down…
Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…
Building your empire is hard work, and now you have to stay on top of all of your social media accounts?! I know! I know you’re busy! I recommend being active on only a couple media at a time. If Pinterest and Instagram are your favourites, then stick to them. Make sure they make sense…
Let’s talk about everybody’s least favourite word: Exposure. If you’re a maker like myself, you might find you’ve come to detest the word exposure, because it seems to be a simile for “give me free stuff.” After a certain point, being asked for goods and services in exchange for exposure becomes tiring – particularly when…
“No.” The most dreaded word that we small biz owners hate to use. Why? Because it says no to money, no to exposure and generally makes the person on the receiving end unhappy. But what happens when saying yes too many times starts to take its toll on us? Making us unhappy in the end? Last…
