While Running your own business is empowering, it can also be a huge stress! To succeed in the modern market you need to use every resource you have – including your social media. Social media has become the number one way of marketing your business: it’s fast, easy, and best part it’s free! So today is all about…
(This is part 2 of a 2 part series on importance of Search Engine Optimization (SEO). Read Part 1 here.) Would you go through all the effort of opening up a new business and then forget to tell anyone you’re there? Let’s say you decide to open a storefront in downtown Calgary or Edmonton, and put all…
This post was originally published on www.botcommunications.com on February 16, 2016. Reposted with permission. Photo: Natalie Westerbeek One of the number one questions people ask me in my workshop is: “how do I get more instagram followers?” I get it, we all have moments where we imagine what it must be like for a Kardashian…
It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…
In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…
Cover photo courtesy of @aiynajane / @ashleylnesbitt / janelladelbella on instagram Target audience, target market. These words get tossed around daily in the world of small biz, but what do they really mean and how the hell do you find them – let alone market to them? tar·get mar·ket noun a particular group of consumers…
This post was originally published on February 25, 2016 on http://www.botcommunications.com and has been reposted with permission. As a photographer and avid instagrammer (is that a word yet?) I’m always on the hunt for the best photo editing apps. I started with VSCO, and then jumped to Priime and now there’s a new kid on the…
Whether you’re a small business owner, an entrepreneur, a craftswoman, or an artist, we all have one thing in common – we are creatives. We are called to create, and compelled to bring new and exciting things into the world. We honour that invitation from the universe to tell our story and share our…
“Our business is based on building connections. Kemistry604 started with friendship, and we often find ourselves saying ‘Where would we be if we didn’t have each other?’.We recognize the importance of positive relationships, and for this reason, we continue to make it a top priority while moving forward as a company. — Here are a few…
Congratulations! You’ve been accepted into your first pipe and drape show! Or maybe you’ve taken the plunge and applied to participate! Either way – congratulations! What do I mean when I say “pipe and drape” show? I’m talking about BIG craft fairs. The one’s with the black curtains between every booth. Image from www.ultimaterentalservices.com These shows…
