May I explain this double entendre: blog rules (guidelines, do’s and don’ts, conditions) vs. blog rules (rocks, awesome, mind blowing). Running a blog is a terrifying undertaking. You have the opportunity to engage and influence the world with your ideas, ambitions and thoughts, but at the same time, this influence can be detrimental to your…
While Running your own business is empowering, it can also be a huge stress! To succeed in the modern market you need to use every resource you have – including your social media. Social media has become the number one way of marketing your business: it’s fast, easy, and best part it’s free! So today is all about…
I think a lot of us boss babes can agree that social media platforms are a massive contribution to our success. We strive to stay relevant, connect with our followers and maintain a cohesive instagram feed. We make every effort to execute the perfect flat lay, find the best light in our homes and hoard…
(This is part 2 of a 2 part series on importance of Search Engine Optimization (SEO). Read Part 1 here.) Would you go through all the effort of opening up a new business and then forget to tell anyone you’re there? Let’s say you decide to open a storefront in downtown Calgary or Edmonton, and put all…
This post was originally published on www.botcommunications.com on February 16, 2016. Reposted with permission. Photo: Natalie Westerbeek One of the number one questions people ask me in my workshop is: “how do I get more instagram followers?” I get it, we all have moments where we imagine what it must be like for a Kardashian…
It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…
In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…
This post was originally published on February 25, 2016 on http://www.botcommunications.com and has been reposted with permission. As a photographer and avid instagrammer (is that a word yet?) I’m always on the hunt for the best photo editing apps. I started with VSCO, and then jumped to Priime and now there’s a new kid on the…
