How to Create an Awesome Personalized Experience

Companies no longer compete on the basis of pricing, features, benefits, process, or even level of customer service. Companies today compete on the basis of customer experience. This goes beyond the worn out model of “superior customer service”. Every business should have superior customer service. To create an awesome personalized customer experience, we have to look…

Upcoming Marketing Innovations in the New Year

With ever-changing algorithms and intangible tech forces at play, business owners are coming to us confused at why posting content on a regular basis just isn’t enough anymore. The game has changed, and it will change again. But we work tirelessly to crack the codes of exactly what works, how to reach valuable conversions and…

Blogs and Google: A True Love Story

Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…

Social Media Safety and Responsibility for Professionals

Social media has thrust our lives and businesses into somewhat uncharted territory, in the sense that there’s not really a line between personal and professional anymore, since everything you do online so accessible. Further to that notion, practicing safety and responsibility online will save you from both personal and PR disasters (and potentially legal trouble…

MEET ME MONDAY – CREATIVE NOBILITY

Sometimes we just aren’t tech savvy. Call it our inner gremlin or whatever you want, sometimes things just aren’t our forte – meet Creative Nobility. Here to save your Graphic Design needs! From branding to print materials Rebbecca is your babe! Rebecca – CREATIVE NOBILITY ARE YOU BASED OUT OF CALGARY? We are! Creative Nobility is located…

Why You and Your Business Should Care About SEO – PART ONE

  It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…

How Improving Your Spelling and Grammar Can Boost Your Business

In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…

Marketing and Building Connections

  “Our business is based on building connections. Kemistry604 started with friendship, and we often find ourselves saying ‘Where would we be if we didn’t have each other?’.We recognize the importance of positive relationships, and for this reason, we continue to make it a top priority while moving forward as a company. — Here are a few…

Building An Authentic Brand Following

New Year, new sales strategy! Right? Well, not exactly. Small businesses are notorious for getting caught up in their short-term ROI, because long-term planning tends to be a nice to have, not a need to have. However, if you want your business to last longer than a few nasty winters in Calgary, you’re going to…

Social Media No-No’s: Tips Even Experts Can Use

When it comes to utilizing the power of social media for marketing your business, there are plenty of rewards to reap, but if you’re making some common mistakes, you’re missing out. Here’s some tips for what you definitely shouldn’t be doing on social media.