First, let’s address the question what is SEO? SEO, or Search Engine Optimization is a strategy in which you try to rank your website high in the search engine results pages (or SERPs). There are over 1 billion websites published though, so how do you ensure yours stands out? Let’s take a high-level look at 5 areas you can improve…
Let’s talk about the ultimate love story: blogs and Google. You’ve probably heard many people preach that your business needs to be blogging, and they are right, but we want to tell you the biggest reason why—Google loves it! Fresh, unique content is one of the biggest factors for Google’s SERP (search engine results placement) algorithm,…
It never fails – the moment you say Search Engine Optimization – or SEO – to a business owner, 99% of the time their eyes glaze over. It’s not completely a surprise, since aside from being an acronym, SEO can be seen as a murky, complicated area of online marketing that only technically-savvy people can…
In a previous life, I was a technical writer. This means that I spent all day writing and editing manuals and documentation. Running a tea company is a completely different kind of career, but I learned a lot in my former job that translates to any kind of business. I wanted to share some of…
